What is an Instagram agency? It’s a company that helps brands and influencers to use Instagram as a marketing tool. They create custom content for the platform, work with other businesses to increase their visibility on the app, manage brand accounts, and much more.
Instagram is by far one of the most popular social media channels out there. And if you’re not using it for your business, you’re missing out on a huge opportunity. Here are reasons why you need to hire an Instagram agency today!
Why You Should Hire AnInstagram Agency
They can help you develop a strategy. As a business owner, you can find it hard to understand the process of how Instagram works and what tools are most beneficial. There are so many options to choose from, each with its own set of pros and cons.
A good way to understand what works best for your business is to hire someone who is fully versed in the platform and who can help you develop a winning strategy.
Says Vanessa Butler, a pro influencer with 1.3 million followers, “I’ve hired an Instagram agency before to help me and my client work together to create exciting, engaging content that we can’t create on our own. I was able to leverage their knowledge to add additional features like scheduling, and they gave me suggestions on how to improve my account and post more frequently.
The Benefits of Using an Instagram Agency
If you don’t have an Instagram account yourself, it’s pretty much guaranteed that your competitors do. All the big brands have them, and they also have a dedicated team of social media marketers working for them. If you want to compete, then you need to follow in their footsteps.
Let’s get into some of the more tangible benefits of hiring an Instagram agency for your Instagram marketing.
Expertise: When it comes to social media marketing, everyone has their strengths and weaknesses. But when it comes to Instagram, you need someone with extensive experience in the field.
For example, the Instagram agency I used helped me set up an account. They added posts, directed me to the most effective hashtags, and provided tips on how to use the app to get more engagement.
Types of Instagram Agencies
There are a ton of different Instagram agencies, each with its specialty and capabilities.
Social Influencer Agency: An influencer agency is a company that recruits other influencers to spread the word about their business. These influencers are very well-known figures, whether they’re models, singers, YouTubers, or other famous influencers.
Focusing on YouTube, these agencies have helped a ton of small businesses gain attention on the platform. YouTube advertising is by far the most popular type of advertising in the world right now. It’s more cost-effective, and more of an organic approach compared to Facebook.
How to Find the Right Instagram Agency
If you’re wondering how to find the best Instagram agency, we’ve compiled a list for you below.
There are a few things you should consider when you’re hiring an Instagram agency for your company. They should:
- Be experienced in the social media marketing space.
- Have proven the ability to produce content consistently.
- Be upfront about the cost.
- Be available 24/7.
- Be highly engaged in social media.
As you can see, your selection process needs to be efficient, effective, and thorough. This is an important aspect of your business’ success.