If you have an online store, then you know that abandoned shopping carts are inevitable. Studies show that the average cart abandonment rate is 69.23%. While it’s normal for customers to abandon their carts, it doesn’t mean that you have to accept it as part of doing business. There are things that you can do to reduce cart abandonment and one of them is by using abandoned cart email best practices. Keep reading to learn more.
What is an Abandoned Cart Email?
An abandoned cart email is a type of email that you send to customers who have added items to their cart but did not complete the purchase. The goal of an abandoned cart email is to remind the customer of the items that they were interested in and encourage them to finish the purchase.
When done correctly, an abandoned cart email can be an effective way to boost your sales and increase your conversion rate. However, there are a few things that you need to keep in mind if you want your abandoned cart emails to be successful. Let’s take a look at some abandoned cart email best practices that you should follow.
Abandoned Cart Email Best Practices
- Send the Email Quickly
The first step is to make sure that you send the email quickly. The sooner you can send the email after the customer has left their items in their cart, the better.Ideally, you want to send the email within 24 hours. This will ensure that the customer remembers what they were interested in and will be more likely to complete their purchase.
- Use a Personalized Subject Line
Your subject line is one of the most important elements of your email because it will determine whether or not your email gets opened. A good subject line should be brief, accurate, and attention-grabbing. You also want to make sure that your subject line is personalized so that it stands out in the customer’s inbox.
- Include a CTA
Your call-to-action (CTA) should be clear and concise so that the customer knows exactly what they need to do next. Some good CTAs for abandoned cart emails include “Complete Your Purchase” or “Finish Your Order”. Make sure that your CTA stands out from the rest of your email by using a different color or font size.
- Include Product Images
Including images of the products that were left in the customer’s cart can help remind them of what they were interested in and encourage them to complete their purchase. Make sure that your images are high quality and accurately represent the products that were left in the cart.
- Offer a Discount
Including a discount code in your abandoned cart email can be a great way to incentivize customers to finish their purchase. You can offer a percentage off their order or free shipping if they use your discount code within a certain time period. Just make sure that your discount code is easy for customers to find and use.
Abandoned carts are inevitable if you have an online store but there are things that you can do to reduce abandonment rates and boost your sales. One of those things is by using abandoned cart email best practices when sending emails to customers who have left items in their carts without completing their purchase . By following these best practices, you can increase your chances of recovering lost sales and boosting your bottom line .